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About Seltzer and Sons

Clean drinks. Danish craftsmanship.

Our Story

Seltzer and Sons was born from a simple frustration: tired of sugary cocktails and heavy beers, we wanted something better. Something clean, light, and honest.

Created in Aarhus, Denmark, we set out to craft a hard seltzer that respects both taste and simplicity. No artificial ingredients. No unnecessary sugar. Just carbonated water, high-quality vodka, and natural flavors.

What started as an idea between friends has grown into a mission: to offer a cleaner alternative for those who want quality without compromise.

The Founders

Oskar Wadskov Raagart

Co-Founder & Director

oskar@seltzer-and-sons.com

Søren Visby Madsen

Co-Founder & Director

soren@seltzer-and-sons.com

Our Mission

To create the cleanest, most refreshing hard seltzer Denmark has to offer.

We believe in transparency, quality, and simplicity. Every ingredient matters. Every decision is made with care. And every can reflects our commitment to Danish craftsmanship.

What We Stand For

🌿 Natural Ingredients

Only real, simple ingredients. No shortcuts.

🇩🇰 Danish Quality

Crafted in Aarhus with precision and care.

🎯 Zero Sugar

Clean refreshment without compromise.

Want to Work Together?

We're always looking for partners who share our values.

Get in Touch